Is Morphe Brushes Coming to Ulta Beauty Stores October 2017? (UPDATE: Morphe Is Coming to Ulta!)

Photo: Morphe Brushes x Ulta Beauty

(Read Updates Below!)

In the beginning of this month, I saw a few tweets from fellow makeup enthusiasts about Morphe Brushes coming to Ulta Beauty stores this October. However, I haven't seen any valid receipts from either company. I'm also subscribed to both Ulta and Morphe's email subscriptions and I haven't gotten any news on it so far. I searched on social media and on Google only to find a few makeup forums mention this, but no confirmed articles.

Makeup vlogger Sanders Kennedy stated in a video that all Ulta Beauty stores will not carry all of Morphe's products and that they will only sell the most popular items in the select stores. He also states there's no specific date for the release in October but to definitely expect an announcement. Kennedy will also be reaching out to Ulta's team for more details.


Since Sanders is a big YouTuber active in the behind the scenes of the makeup community, I'm sure there's validity to this. I just don't understand why neither company has announced it yet because this is big news. Ulta Beauty has been on their shit this year with M.A.C. Cosmetics coming to the store and Gabrielle Union's natural haircare line creating a partnership as well so this would be a good look for them.

Until the news if officially announced, I'll be waiting for Colourpop to come to Sephora this November. TKS will be sure to keep y'all updated on this!



UPDATE: 10/8/17

Looks like the rumors have been solidified! On Ulta Beauty's website, there is a page for Morphe's products. So far, there are no products for sale yet, but we'll see what they have in store!


UPDATE: 10/19/17

Ulta has added 23 products to their Morphe product page since its creation. Looks like there will mainly be brushes so far. Hopefully they'll add on some of Morphe's palettes too. The products will be available for purchase online and in stores October 27th.

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As a member of Ulta's Rewards Program, I'll definitely be grabbing a few items from Morphe to see the hype. I definitely want to get my hands on a palette or two, too!

UPDATE: 10/21/17





As we get closer and closer to the official opening date for Morphe at Ulta, the store has also added on their luscious eyeshadow palettes to the product page. Excitement on 100.


What products would you like Morphe to stock at Ulta?





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